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BW2+ products

New and improved BW2+

Discover more below

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Bw 2 plus product

BW2+

NEW PACKAGING & FORMULA

New extra strength lightener with up to 9 levels of lift for easy application both on and off scalp

Your
secret

to Strong and
easy lightening

lifts past
the brass for bright, clear,
even results

On & off scalp
applications

Up to 9 levels
of lift

for all
hair types

Non-pigmented
powder

Multi-use: for all
over lightening,
highlights,
and balayage

DISCOVER

Whats New

BASIC

WHITE

BEFORE

with basic white

7 levels of lift
needs reapplication

usage

off-scalp application
1:2 mixing ratio

BW2+

Now

with the New BW2+

up to 9 levels of lift
maintains creamy consistency

usage

on and off-scalp application
1:1.5-2 mixing ratio

BW

2

BEFORE

with BW2

7 levels of lift
needs reapplication

usage

off-scalp application
1:2 mixing ratio

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Create
the look
with BW2+

brunette
balayage

play icon

full head
lightening

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CHANGE
MADE SIMPLE

HIGHLIGHTS & BALAYAGE

+

WIG APPLICATION

+

FIND INSPIRATION

for new ways of using BW2+ lightening powder

Inspiration 1

“Even other brands

usually have multiple steps. That would be a benefit potentially that they don’t have that added expense.”

Jen

Inspiration 1

“Really, truly impressed

all of the bullet points that I would look for in a lightener as a professional were hit.”

Carissa

Inspiration 1

“For on scalp application

a foil application, I think the formula is actually really pretty incredible.”

Winnie

Inspiration 1

“The biggest call out

I can say was the smell of the product. With BW2+, I couldn’t even tell you that there was a smell to it.”

Elsa

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Your best blonde

just got EVEN better

Your best blonde

SHOP BW2+

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